Ear, nose, and throat (ENT) disorders are the most common reasons for visits to a primary care physician. Most patients with ENT disorders visit the doctor early in the disease process as associated symptoms and signs are readily visible. The physical appearance of the tongue, teeth, gums, and palate indicates different physiological states. These indications can be used to detect and diagnose the particular disorder. Some of the common ENT disorders are chronic, acute and recurrent tonsillitis, recurrent and acute otitis media (OM), and recurrent and allergic rhinitis along with chronic rhino sinusitis (CRS). Common cold is the most frequent upper respiratory tract infection (URI). Nearly half of the cases of cold affecting children can be attributed to a variety of up to 200 distinct viruses which are seasonally active (Source: Journal of Biomedical Therapy 2010 Vol. 4, No. 2). For instance, rhinoviruses are active in the early fall, summer, and spring. Disorders related to the ear such as hearing loss constitute a considerable share of ENT disorders. According to the National Institute of Deafness and Other Communication Disorders (NIDCD), 2 to 3 among every 1,000 children in the U.S. are born with detectable level of hearing impairment in one or both ears. Hearing aids and hearing implants are used to treat the hearing impaired patients. While hearing aids amplify the incoming sound, implants transform sound into electrical signals that stimulate the patient’s auditory nerve.
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Some of the key factors driving the ENT devices market are rising incidence of ENT related infections and traumas, increased prevalence of geriatric population around the world, and growing awareness about ENT disorders and their prevention and cure among the target population. According to the data revealed by the (NIDCD) in 2016, the highest amounts of hearing loss disorders exist in the age group between 60 and 69. As per a study conducted by Action on Hearing Loss, in 2015, over 11 million people in UK were living with some form of hearing loss, which amounts to one in every 6 persons in the UK. According to the data revealed in 2016 by health direct, an information service supported by Government of Australia, adults usually encounter 2 to 4 colds every year whereas, children usually get affected by cold 5 to 10 times in a year as they are less immune to cold causing viruses. Such high prevalence of common cold in children and adults will favorably contribute to the growth of ENT devices market over the forecast period. However, factors such as high cost and unfavorable reimbursement policies for hearing aids are likely to hinder the growth of ENT devices market.
Technological advancements in ENT diagnostic and surgical devices will offer lucrative growth opportunities for the manufacturers. Latest developments in minimally invasive Trans-Oral Robotic Surgeries (TORS) are highly effective as recovery time for patients undergoing such surgeries is considerably reduced. In these surgeries, surgeons use computer enhanced, sophisticated systems to remove oral cancers assisted by an enhanced view of the existing cancer and the surrounding tissue.
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Some of the key players in the ENT devices market are Medtronic plc. Stryker Corporation, Olympus Corporation, KARL STORZ GmbH & Co. KG, Smith & Nephew plc., Sonova Holdings AG, Acclarent, Inc., William Demant Holdings A/S, and Cochlear Limited. Development of technologically advanced ENT devices is the key strategy adopted by these players. For instance, in September 2016, Med-El obtained FDA approval for its SYNCHRONY EAS (Electrical Acoustic Stimulation) hearing implant system. This system is a combination of two technologies viz. the Synchrony cochlear implant technology, which is used to stimulate the auditory nerve in high frequency hearing loss, and the SONNET EAS audio processor, which has built-in acoustic amplification used for low frequency hearing loss.
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